- The students are able to take up a problem from practice as well as to specify and structure it.
- The students are able to work on the problem in a science-based manner within a team, develop well-founded solutions and give any specific recommendations.
- The students are able to present the developed concept to representatives from practice and defend it.
As part of this course, any specific problems of a partner from practice (typically a company or any other organization from the region) are solved within the subject areas of marketing and media management. The students adopt the role of external consultants who specify the problem and work on it using various methods. The solution proposals developed are presented to the partner from practice.