Corporate communications

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Semester	Winter semester
Duration of module	One semester
Module-Nr.	MIM S4 06
Type of course	Elective in S4 specialization
Frequency of module offer	Each year
Entry requirements	None
Course	Can be opened as needed to other programs at the University of Flensburg or at the SDU (for example MSc Energy and Environmental Management, MA cultural language media)
Responsible	Prof. Dr. Berthold H. Hass
University teacher	Prof. Dr. Berthold H. Hass
Teaching language	German
Total workload and structure (e.g. self-study + contact time)	150 h: 90 h contact time, 60 h self-study
Semester hours per week	3 hours
Emphasis of the grade for the final grade	5/120

Qualification objectives of the module:

The lecture gives an introduction to the basic questions and problem areas of corporate communications.
Students are expected to learn the crucial importance of information and communication for specialized economic activities and acquire important communication theories.
Moreover, they should be enabled to apply such principles and concepts within important segments of corporate communications (employees, customers, general public).

Module contents:

Introduction
Economic importance of information and communication
Communication theories
Media and communication paths
Customer communication
Employee communication

Teaching and learning methods of the module:

Lecture with integrated tutorials

Examination achievements:

Written examination (5 CPs in total)

Specific features:

Occasionally guest lectures by speakers from industry

Literature:

Mast, C. (2010): Unternehmenskommunikation: Ein Leitfaden, 4. Aufl., Stuttgart (Lucius).

Meckel, M./Schmid, B. F. (2008): Unternehmenskommunikation: Kommunikationsmanagement aus Sicht der Unternehmensführung, 2. Aufl., Wiesbaden (Gabler).

Picot, A./Reichwald, R./Wigand, R. T. (2003): Die grenzenlose Unternehmung: Information, Organisation und Management, 5. Aufl., Wiesbaden (Gabler).