SPREAD – Scenarios of Perception and Reaction to Adaptation

The “SPREAD” research project examines the conditions and dynamics of social transformation processes against the backdrop of climate change. Using a broad methodological approach (including qualitative interviews, representative questionnaire surveys, agent-based modelling and scenario simulation), the project investigates how and why initiatives in the field of alternative energy technologies, which were originally confined to local areas, have successfully spread. The aim is to develop a model of cultural change potential that provides insight into where socio-technological innovations will gain a foothold in the Federal Republic of Germany in the future.