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structured overview of comprehensive business model concepts and test if the definitions also reflect special market contexts such as platform markets. Platform markets are characterized by different [...] and practitioners acknowledging market characteristics. We test the resulting concept which we call “business model wheel” for the e-mobility market which we have chosen as an example for platform [...] vehicle companies active in the platform market of e- mobility to test the practicability of the before developed business model framework. We conclude and finalize this paper with the lessons learnt,