Social media
Europa-Universität Flensburg maintains its own accounts on various social media platforms:
- Facebook: https://www.facebook.com/EuropaUniFlensburg
- LinkedIn: https://www.linkedin.com/school/europa-universitaet-flensburg
- YouTube: https://www.youtube.com/EuropaUniversitatFlensburgEUF
- Instagram: https://www.instagram.com/uni.flensburg
In general, usage data on social media is processed for advertising and market research purposes. For example, social media providers may create user profiles based on users’ various interests and subsequently use these profiles to display targeted advertisements both within and outside of social media platforms. For these purposes, the social media platform also uses cookies in which users’ usage behavior and interests are stored. User profiles may also contain data about users as members of the respective social media platforms, provided they are logged in to them (hereafter referred to as usage data).
For a detailed description of individual data processing activities and the options for objection or withdrawal of consent, please refer to the data protection information from the relevant social media platform (see the Details of Social Media Platforms section below).
Purposes
We use our social media presence to provide information about EUF, job vacancies, and our academic and administrative offerings. At the same time, it serves to connect with and communicate with users. In addition, we receive statistical analyses of usage data collected by the respective social media platform in anonymized form to tailor our offerings to your interests.
Furthermore, in connection with our social media presence, we also process your username, name, contact details, and communication data if you contact us via the respective social media platform and share this with us.
Legal basis
The legal basis for informing the public is the performance of a task in the public interest (Article 6(1)(e) GDPR in conjunction with § 2(8) HRG).
The legal basis for communication is either the initiation of a contract or the fulfilment of a contract (Article 6(1)(b) GDPR), provided you contact us for this purpose, or, in the public sphere, the completion of one of our tasks in the public interest (Article 6(1)(e) GDPR in conjunction with § 2(8) HRG) or, in the non-public sphere, our legitimate interest (Article 6(1)(f) GDPR) in responding to other inquiries.
The legal basis for processing in joint controllership with the particular social media platform is our legitimate interest (Article 6(1)(f) GDPR) in the processing of data described above for analytical purposes to continuously improve our social media presence.
The legal basis for processing in joint controllership with the respective social media platform is our legitimate interest (Article 6(1)(f) GDPR) in the processing of data described above for analysis and marketing purposes to continuously improve our social media presence.
Joint controllership
Since we operate various social media accounts, we take current developments in data protection in social media into account and treat them very seriously. We therefore inform you that, based on the current case law from the European Court of Justice, there is joint controllership within the meaning of Article 26 of the GDPR between the operators of a social media account and the providers of the respective social media platform regarding the processing of your usage data. We have taken the necessary precautions for this joint controllership to the extent permitted by the individual providers.
At this point, we would like to point out that the primary processing of your usage data on social media takes place with the providers of the particular social media platform, and we receive this data—if at all—exclusively in anonymized form; therefore, the primary responsibility under the GDPR for this lies with the social media providers. We therefore also recommend that you exercise your data subject rights in this context directly with the relevant social media platform. You can find the relevant links to the providers’ data protection information in the Details of Social Media Platforms section below. You may also exercise your data subject rights in this context with us within the scope of our joint controllership. In this case, we will immediately contact the relevant social media provider.
Recipients
Your personal data may be transferred to external processors, but not to third parties.
Transfers to third countries
In the case of the social media platforms Facebook, LinkedIn, YouTube (Google), and Instagram, usage data may, under certain circumstances, be processed outside the European Union, specifically in the United States. However, the Data Privacy Framework (effective since 2023) has reinstated an adequacy decision for the U.S., provided that recipients are certified or that an EU level of protection is ensured through appropriate additional measures.
Storage time
We generally process your data, which we collect when you contact us via our social media presence, until your account on the respective social media platform is deleted, unless longer retention is required due to the purpose of processing, legal provisions, or to assert or defend rights. As soon as none of these reasons apply, your data will be deleted.
We receive and process usage data exclusively in anonymized form. For more detailed information on the storage time, please visit the data protection information of the relevant social media platform.
Necessity to provide data
If your use is in the context of contacting us to initiate a contract, you must provide your data to enable the finalization of the contract. If your use is for other reasons, you are under no obligation to provide your data. Failure to provide your data in the context of contacting us to initiate a contract would mean that we cannot continue to process your inquiry. Failure to provide your data when using the platform for other reasons would have no negative consequences for you.
Details of social media platforms
YouTube
Your rights, contact information, Data Protection Officer
For more information, please see the data protection information on the homepage.