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MW Sonderheft 2007.qxp 70 Abhandlungen MedienWirtschaft Sonderheft 2007 Das Konzept der Anzeigen-Auflagen-Spirale gehört zum Standard der deutschsprachigen medienökonomischen Li- teratur. Dabei wird p
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Bedeutung der subjektiven Bewertung durch die Akteure: „[...] a good model in game theory has to be realistic in the sense that it provides a model for the perception of real life social phenomena. It should
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lle-gueter-geld-fuer-nichts, 10.07.2010. Lehdonvirta, V. (2009): Virtual item sales as a revenue model: Identifying attributes that drive purchase decisions. In: Electronic Commerce Research 9, S. 97-113
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von Werbe schaltungen hat. Das in der Werbewirkungsforschung eta blierte Elaboration Likelihood Model von Petty und Cacioppo (1986) unterscheidet bei der Verarbeitung persuasiver Mittei lungen zwischen [...] mitteln in einem thematisch passenden Umfeld zum Ziel. Im Einklang mit dem Elaboration Likelihood Model zeigen Sham dasani et al. (2001: 7), dass insbesondere bei HighInvolve mentProdukten das thematische [...] & Verkaufen 40/2010, S. 6465. Petty, R. E. / Cacioppo, J. T. (1986): The Elaboration Likelihood Model of Persuasion. In: Advances in Experimental Social Psychology 19, S. 123 205. Soltani, A. / Canty
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FLECC-Flyer-2010-2 Olaf Jäkel The Flensburg English Classroom Corpus (FLECC) Sammlung authentischer Unterrichtsgesprä- che aus dem aktuellen Englischunterricht auf verschiedenen Stufen an Grund-, Haup
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Englischlehrerinnen und -leh- rern. Hier lässt sich die deskriptive Leistungsfähigkeit theoretischer Model- le aus linguistischer Pragmatik, Sprechakttheorie sowie Konversations- und Diskursanalyse am aut [...] (McCarthy 1997: 118-130; McCarthy, Matthiesen & Slade 2002) • Teacher elicit and IRF in TEFL: Outdated models? (Sinclair & Coulthard 1992; 1975; Coulthard & Brazil 1992) • Questions in TEFL: Different kinds [...] Müller-Hartmann & Schocker-von Ditfurth 2004) • The special demands on the teacher as linguistic role model in Primary School English, as mirrored in authentic discourse data from the FLECC (Schmid-Schönbein
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preferred model for the analysis of non-standard metaphors in political rhetoric as deliberate or purposeful. This will be followed by more detailed analyses of competing metaphorical models conceptualising [...] different conceptual model of political elections. Moreover, the under- lying metaphors carry different implications, which in some cases even contradict those of competing models. However, it will be [...] exemplification of the metaphorical model elections as war, which represents a special case of the well-known conceptual metaphor politics as war. In the context of that model, political opponents figure as
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s displayed in the lexical patterns or usage are then taken as indicators of different cognitive models or construals. That it is particularly worthwhile for cognitive linguists to revisit the almost forgotten [...] unfitting as in the more likely reading discussed above, and just as mistakenly transferred from her L1 model of German so, which can be deictic. As indicated alternatively in figure 6, the proper English rendering
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Microsoft Word - Formatierung_19_09_24.docx 77 Olaf Jäkel Seminar für Anglistik und Amerikanistik Analysing Classroom English: Forschungsaufgaben im Fach Englisch in der Grundschule als Action Researc
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in Corpus Data from 5th Grade EFL Lessons 190 tion (see Jäkel 2001), according to the ‘Birmingham Model’, the feed- back move is an essential part of any classroom exchange and should normally not be withheld [...] still ‘alive and kicking’, prevalent in many current EFL classro- oms. Thus, the classical Birmingham Model (Sinclair/Coulthard 1975; Sinclair/Coulthard 1992) can be confirmed as one of the most effective tools [...] Paern in Corpus Data from 5th Grade EFL Lessons 194 special demands on the teacher as linguistic role model met, in parti- cular in Primary School English? How can the (linguistic) heteroge- neity of learners