fileadmin/content/abteilungen/marketing/dokumente/pdfs/targeting.pdf
soziales Umfeld auch in höherem Maße authentisch sind. Während die separate Klassifizierung als „Social Media Tar geting“ wohl übertrieben wäre, muss gleich wohl die große Relevanz von Targeting in sol [...] Werbemittel hinterlegt sind (vgl. Abbildung 4). Besucht ein Internetnutzer eine Webseite aus einem Ad Net work, so sorgt ein in die Seite eingebundener Code („Tag“) dafür, dass der ClientPC eine Anfrage zur [...] zu identifizieren (vgl. Abbil dung 5). Parallel wird in der Nutzer profildatenbank des Ad Net works ein Datensatz ange legt, der dem Cookie zuge ordnet wird. Sobald der Inter netnutzer eine weitere
fileadmin/content/abteilungen/marketing/dokumente/pdfs/frieling-virtuelle-gueter-mw.pdf
Bei „Facebook“ werden virtuelle Gü- ter etwa im Rahmen von sogenannten „Social Games“ wie z. B. „Farmville“ (2009) verkauft. Social Games sind Gelegen- heitsspiele, die als Zusatzapplikation in sozialen [...] www.lindenlab.com, www.zynga.com. © MedienWirtschaft 1990 1995 2000 2005 2010 MUDs MMOGs Life-Sims Social Games 2/2011 MedienWirtschaft 17 sourcen professionalisiert und hat sich zu einer eigenen Branche [...] Online-Games Klassische MMOG World of Warcraft komplex B2C, C2C Abos, Spieleverkäufe, Item-Selling Social Games Farmville einfach B2C Item-Selling Konsolenspiele White Knight Chronicles komplex B2C, C2C
fileadmin/content/abteilungen/marketing/dokumente/pdfs/intrapreneurship.pdf
RZ online GmbH remained second-editor-in-chief of the Rhein-Zeitung, thereby combining journalistic work with management duties. The core competence of the RZ Online is local and regional news, thereby [...] e-paper version and RZ online to access Wikipedia by rightclicking on a word (Wikipedia 2010a). Other social media applications include a multi-blog as well as Twitter and Facebook profiles, which all started [...] public attention when—at the peak of the Web 2.0 hype in 2007—it acquired studiVZ, the leading German social network at that time. Holtzbrinck paid between 50 and 100 million EURO (Heise Online 2007) which
fileadmin/content/abteilungen/marketing/dokumente/pdfs/3-8322-8100-2-inh.pdf
Facettenreichtums regionaler Netzwerke einzufangen. Entstanden ist es aus dem Forschungsprojekt InterWork, das sich dem Thema aus unterschiedlichen Perspektiven genähert hat und dabei Netzwerke und Netzw [...] Rüdiger H. Jung, Carlo Simon und Berthold H. Hass führt in die Thematik ein und stellt das Projekt InterWork vor, aus dem heraus dieses Buch entstanden ist. Die geschilderten Beobachtungen, die in weiteren [...] Möglichkeiten der Netzwerkar- beit liefert der Beitrag von Harald F. O. von Kortzfleisch, in dem „Social web“ als Medium zur Gestaltung der Kooperation in Netzwerken mit der Notwendigkeit, den Grad der
fileadmin/content/institute/iim/dokumente/forschung/discussion-papers/22-alternativloesungen-fuer-die-krise-der-eurozone-discussionpaper.pdf
t. Blätter für deutsche und internationale Politik(5), 59 - 70. Hassel, A. (2006). Wage Setting, Social Pacts and the Euro. A New Role for the State. Amsterdam. Hellwig, M. (2013, 27. Juni). Fakten für
http://www.europeanstudies.info/fileadmin/content/studiengaenge/europeanstudies/pictures/gdp-3/sankelmark-2012-seminar-report.pdf
European BorderRegions in Comparison Thank you so much for your great work! I enjoyed discussions with students and the common work on borders a lot. KatarzynaStocklosa. 27 - 29 September 2012 In this Report [...] other researchers, way further in their academic careers, have developed in terms of both academic work and presentation skills. The seminar gave me the motivation to dig deeper into my interest in border [...] Director of the Department of Border Region Studies at the University of Southern Denmark. Graduate in Social Anthropology and History of Religion. Author of more than 80 scientific publications. Participants
fileadmin/content/abteilungen/gesundheit/abschlussarbeiten/kohorte-5/abstract-2014-ritter-andre.pdf
regarding a life-skills program for siblings of children with cancer. Furthermore the personal and social resources of the healthy siblings, their experience of the specific situation and their needs for [...] 2012, S. 58ff.) and evaluated afterwards. Results. The siblings have personal resources as well as social resources. Besides they experienced stressful situations related to the illness of their brother [...] their experience of having a brother or sister with cancer. The siblings reported of their need for social exchange with equally affected children and adolescents about the illness of their brothers and sisters
fileadmin/content/abteilungen/gesundheit/abschlussarbeiten/kohorte-4/abstract-2013-erb-nicole.pdf
in disadvantaged families should be assessed as critical. A social gradient shows an increase in overweight and obesity with decreasing social status (Kurth & Schafrath Rosario, 2007; Moß et al., 2007; [...] played an important role in the families’ daily lives. However, factors like the living environment, work environment, and family background had influence on the families’ daily nutrition patterns too. F [...] addition, the heterogeneity of ethnicity must be increasingly integrated within the planning. The present work presents first findings which allow future action towards target group specific interventions addressing
fileadmin/content/abteilungen/gesundheit/abschlussarbeiten/kohorte-3/abstract-2013-krueger-juliane.pdf
analysis of the interviews shows that psycho-social stressors like crucial life experiences, but also psycho-social health resources like self-efficacy, social networks or financial independence may lead [...] as well as the engage- ment’s social context, a health-related impact of volunteering in later life can be assumed, manifesting itself in advancement of personality, social integration and well-being. Finally [...] partake in society and consequently is exerting an influence on health in later life. The presented work analyzes possible connections between volunteering and health in later life to gain implications for
fileadmin/content/abteilungen/gesundheit/abschlussarbeiten/kohorte-3/abstract-2012-wiese-jennifer.pdf
„getting old“ is often accompanied by physical, mental and social changes, claims and restrictions (Kruse, 2002), which increasingly depend on the social status (Kümpers, 2009a). Therefore, special priority [...] narrative-generative method. The city of Eberswalde carried out a quantitative study in 2011 about the social structures and living conditions of the people living in the BV. The findings of this study were [...] meaningful topic regarding the well-being of the older people. A second important result was the social networking. The older residents liked to be together with other people. The contact to one’s own