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Media & Communication Management Semester Summer semester Duration of module One Semester Module-Nr. MIM S4 01 Type of course Elective in S4 specialization Frequency of module offer Each year Entry re

Marketing & Media Research Seminar Semester Winter semester Duration of module One semester Module-Nr. MIM S4 20 Type of course Elective in S4 specialization Frequency of module offer Each year Entry

Entertainment law Semester Winter semester Duration of module One semester Module-Nr. MIM S4 08 Type of course Elective in S4 specialization Frequency of module offer Each year Entry requirements None

Corporate communications Semester Winter semester Duration of module One semester Module-Nr. MIM S4 06 Type of course Elective in S4 specialization Frequency of module offer Each year Entry requiremen

Marketing & Media Management Practice Project Semester Winter semester Duration of module One semester Module-Nr. MIM S4 25 Type of course Elective in S4 specialization Frequency of module offer Each

Research Our field of research comprises all economic aspects of content production and marketing by using various media . In this context, business models as a conceptional frame of reference for und

Research projects At the Chair of Media Management, there are continuously various research projects. The focus of current research is based on the Big Data phenomenon at the moment: Everybody is curr

Publications Monographs Hass, Berthold H. (2002): Geschäftsmodelle von Medienunternehmen: Ökonomische Grundlagen und Veränderungen durch neue Informations- und Kommunikationstechnik , Wiesbaden (Deuts

Bachelor and master thesis at the Chair of Media Management General information Bachelor and Master theses serve as an intensive scientific analysis of any selected issues. In accordance with the rese