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concepts and test if the definitions also reflect special market contexts such as platform markets. Platform markets are characterized by different market sides which are connected by network effects. Combining [...] acknowledging market characteristics. We test the resulting concept which we call "business model wheel" for the e-mobility market which we have chosen as an example for platform markets with strong network [...] Beckmann, O. & Royer, S.: Business Models and Impact of Different Market Contexts: Towards an analytical framework for researchers and practitioners, 2016 [PDF - Download] The focus of this research lies

concepts and test if the definitions also reflect special market contexts such as platform markets. Platform markets are characterized by different market sides which are connected by network effects. Combining [...] potential. First the e-mobility market will be illustrated and reflected in front of the platform markets characteristics: We see the e-mobility market as a young platform market in its mobilization phase. [...] acknowledging market characteristics. We test the resulting concept which we call “business model wheel” for the e-mobility market which we have chosen as an example for platform markets with strong network

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• Research Paper 5

research areas of the chair Bachelor and Master theses within the field of media management and marketing as well as even within the field of general management and business economics are constantly supervised

Gianfranco / Hass, Berthold H. / Kilian, Thomas (Hrsg., 2011): Web 2.0: Neue Perspektiven für Marketing und Medien , 2. Aufl., Berlin et al. (Springer), 2011 [Inhaltsverzeichnis: PDF ; Vorwort: PDF ] [...] Berthold H. / Walsh, Gianfranco / Kilian, Thomas (Hrsg., 2008): Web 2.0: Neue Perspektiven für Marketing und Medien , Berlin et al. (Springer), 2008 [Inhaltsverzeichnis: PDF ; Vorwort: PDF ]. [Rezensionen: [...] ökonomie 02/2008: PDF ; Publizistik: Vierteljahreshefte für Kommunikationsforschung Juni 2008; Marketing Review St. Gallen Januar 2009]. Essays Frieling, Jens (2011): "Virtuelle Güter: Grundlagen, Eig

Research Our field of research comprises all economic aspects of content production and marketing by using various media . In this context, business models as a conceptional frame of reference for und [...] paid in particular to Web 2.0 and social media accompanied by any challenges with regard to the marketing of media as well as advertizing services. Apart from the media and telecommunications industry,

Marketing & Media Management Practice Project Semester Winter semester Duration of module One semester Module-Nr. MIM S4 25 Type of course Elective in S4 specialization Frequency of module offer Each year [...] (typically a company or any other organization from the region) are solved within the subject areas of marketing and media management. The students adopt the role of external consultants who specify the problem

Marketing & Media Research Seminar Semester Winter semester Duration of module One semester Module-Nr. MIM S4 20 Type of course Elective in S4 specialization Frequency of module offer Each year Entry [...] carry out independent research projects of current subject areas (e.g. Virtual goods, social media marketing, etc.). A corresponding amount of lectures with regard to scientific work and, in particular, with

possible, conception and implementation of an online advertizing campaign as part of the Google Online Marketing Challenge Literature: Küng, L. (2008): Strategic Management in the Media: From Theory to Prac- tice

Spezialisierung S4: Marketing & Media Management Informationen zur Spezialisierung S4 Teaching in spring 2026 Forschungsseminar Marketing- und Medienmanagement Lecture number 22S406o Semester Spring semester

Team of Department Media Management and Marketing Head of department Prof. Dr. Berthold H. Hass berthold.hass -PleaseRemoveIncludingDashes- @ uni-flensburg.de +49 461 805 2573 Gebäude Madrid - MAD 222