/en/department-strategic-and-international-management/theses/finished-theses
Pioniervorteile in Plattformmärkten - Darstellung und kritische Auseinandersetzung mit dem First-Mover Advantage in Plattformmärkten und dessen strategischer Relevanz für Tesla Motors (Master) Dr.-Han
fileadmin/content/abteilungen/marketing/dokumente/pdfs/intrapreneurship.pdf
Twitter and Facebook profiles, which all started in 2009. Clearly, the Rhein-Zeitung was not a first-mover in this respect. However, the services are quite comprehensive (in particular for a regional newspaper)
fileadmin/content/institute/iim/dokumente/forschung/discussion-papers/11-the-euro-isengaard.pdf
stayer model 2 + 3 not concerned = mover + concerned = mover + model 4 + 5 not concerned = stayer - Table 2, a positive logistic regression coefficient indicates be a ‘mover’, and a negative one indicates [...] has no concerns in both years. We can also define these as ‘mover’ and ‘stayer’. However, it should be noted that in the first case, movers have no concerns, while in the second they do. If we observe [...] or not (coded as 0). Metaphorically speaking, individuals who lose their concerns are defined as ‘movers’, while those who do not change are defined as ‘stayers’. Figure 3: Analysing changes of attitudes