fileadmin/content/abteilungen/marketing/dokumente/pdfs/intrapreneurship.pdf
traditional business model: Content business: Media enterprises can use their competencies to create and aggregate content by selling their content using the emerging new media. Advertising business: Media [...] especially created for the new medium or by re-using existing content that was originally produced for traditional media (e.g. the printed edition of a newspaper). In the first case, [...] creation of new content is a suitable strategy if user groups and using contexts in new media are quite different from those of existing media (e.g. younger user groups using the new media in a more