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fileadmin/content/institute/iim/dokumente/forschung/danish-german-working-paper-series/5-danish-german-research-paper-no.-5.pdf
concepts and test if the definitions also reflect special market contexts such as platform markets. Platform markets are characterized by different market sides which are connected by network effects. Combining [...] potential. First the e-mobility market will be illustrated and reflected in front of the platform markets characteristics: We see the e-mobility market as a young platform market in its mobilization phase. [...] acknowledging market characteristics. We test the resulting concept which we call “business model wheel” for the e-mobility market which we have chosen as an example for platform markets with strong network
fileadmin/content/abteilungen/developing-countries/dokumente/downloads/modules/modul-22-trading-energy.pdf
the module: ● Introduction to energy markets: ○ oil & coal ○ natural gas & LNG ○ carbon (EU ETS) ○ electricity market ● How to trade energy & why ○ Markets & market participants ○ Instruments & products [...] analysis ○ technical analysis ○ Market Channel Optimization ○ Optionality in energy markets & delta hedging ○ Portfolio management & trading in not fully liberalized markets ● Case Studies ○ applying concepts [...] aspects of many the different energy markets globally and learn about the various methods used to analyse and instruments available to trade liberalized commodity markets. The lecturers will also provide insights
fileadmin/content/abteilungen/management/dokumente/sim-dokumente/240111-dlp-topics-2024.pdf
It is a young company in the phase of entering a completely new market with completely new products. Investor expectations are high while the market environment is still challenging, see: https://nikolamotor [...] your focus and further specify for the case you are assigned to): Understanding different market sides and market characteristics: Green hydrogen provision, fuelling infrastructure, vehicles equipped wi [...] gy. Size, structure and future potential of the focal hydrogen commercial vehicle market and the impact on the market sides are important information in this relationship. Different distribution models are
fileadmin/content/abteilungen/marketing/dokumente/pdfs/intrapreneurship.pdf
2006): To cover the regional market for classifieds off- and online To gain share in the increasing market for online classifieds To stabilize newspapers’ revenues in the market for classifieds Hass—Intr [...] allow to monitor the market closely and to react fast and flexible, if necessary. In order to cope with the special problems of the market for classifieds, Holtzbrinck set up the market.gruppe as a joint [...] are synergies between the two businesses—either on the competence level or on the market (e.g. in form of cross marketing or special combination rates)—the resulting competi- tive position of the incumbent
fileadmin/content/abteilungen/marketing/dokumente/pdfs/9783642137860-p1-1-.pdf
tionsinstrument vor und präsentiert potenzielle Anwendungsfelder im Marketing. Teil 3 fokussiert auf Anwendungen von Web 2.0 im Marketing. Im ersten Bei- trag diskutiert Gunnar Bender, wie sich durch Web [...] v Vorwort der Herausgeber Unser Buch „Web 2.0: Neue Perspektiven für Marketing und Medien“ hat nach seinem Erscheinen im Jahre 2008 eine große und positive Resonanz erfahren. Da das Thema Web 2.0 zwei [...] e zu beeinflussen. Besonders spannend sind dabei schon jetzt die Auswirkungen für die Bereiche Marketing und Medien, die wir deshalb in den Mittelpunkt des vorliegenden Bandes gestellt haben: So können
fileadmin/content/abteilungen/marketing/dokumente/pdfs/9783540737001-c1-1-.pdf
Anwendungsfelder im Marketing. Teil 3 fokussiert auf Anwendungen von Web 2.0 im Marketing. Im ers- ten Beitrag diskutiert Gunnar Bender, wie sich durch Web 2.0 die Anfor- derungen an das Marketing verändern. Christian [...] zu beeinflus- sen. Besonders spannend sind dabei schon jetzt die Auswirkungen für die Bereiche Marketing und Medien, die wir deshalb in den Mittelpunkt des vorliegenden Bandes gestellt haben: So können [...] Formen der Kundenkommu- nikation, bietet aber zugleich Chancen für ein verändertes, interaktives Marketing. Gleichermaßen ergeben sich auch im Medienbereich Chancen und Risi- ken. So stellen beispielsweise
fileadmin/content/abteilungen/marketing/dokumente/pdfs/9783540737001-t1-1-.pdf
Flensburg Teil 3: Anwendungen im Marketing Kundengewinnung und -bindung im Web 2.0......................................... 173 Gunnar Bender AOL Deutschland, Hamburg Internet Marketing im Web 2.0 am Beispiel von [...] nengagements im Open Source-Marketing.......231 Klaus-Peter Wiedmann, Sascha Langner, Nadine Hennigs Leibniz Universität Hannover Motive und Wirkungen im viralen Marketing ............................
fileadmin/content/abteilungen/developing-countries/dokumente/downloads/modules/a-brueckenkurs-preparatory-course-in-energy-economics.pdf
energy future. The following topics will be covered: • Introduction to energy markets • Coal, oil and gas and electricity markets • Introduction to Resource Economics • Introduction to Ecological/Biophysical [...] main aims of the course are to gain basic insights into the field of energy economics and energy markets, in the first instance, neo-classical economics. Second, the students will be introduced to natural [...] Pearson Addison Wesley, Boston, ISBN 13: 978-0-321-56046-9 • Dahl, C. A. (2004) International Energy Markets: Understanding Pricing, Policies, and Profits, Penn Well Corporation, USA, ISBN: 978-0-87814-799-1
fileadmin/content/abteilungen/developing-countries/dokumente/downloads/alumni-workshop-report-part2-1.pdf
EU ETS market. Statistic shows that sCER price is in range between 75%-80% of EUA price. The effect of volatility is felt in the pricing of sCER, but the bulk of CDM market, the primary market (CER which [...] Emission Reduction Units / ERUs)B. Beyond UNFCCC- Voluntary Markets : JVETS, CCX, etc.-Other Local Markets : US, Australia, UK Carbon Market in Kyoto Protocol Main Types of Carbon Credits 134 • European [...] Vs Price 137 Main Market Volume 138 Carbon Prices in 2008 Carbon Prices Prediction Carbon Prices Drivers • Market Participants – New buyers and sellers enter into the primary CER market 139 – high degree
fileadmin/content/abteilungen/marketing/dokumente/pdfs/rezension-medienwirtschaft.pdf
werden Internet-Marketing am Beispiel von eBay und Markenmanagement am Beispiel von Mercedes-Benz veran- schaulicht. Beiträge zu Motiven des Konsu men ten engage - ments im Open Source-Marketing sowie Motive [...] Schauss, Hamburg Media School 48 Literatur MedienWirtschaft 2/2008 Web 2.0: Neue Perspektiven für Marketing und Medien Berthold Hass, Gianfranco Walsh und Thomas Kilian (Hrsg.) Springer-Verlag, Berlin/Heidelberg [...] ten, die das Web 2.0 eröffnet, eher als Chance oder als Risiko zu begreifen sind. So können im Marketing vollkommen neue, interaktive Kommu - nikationsformen und individuelle Maßnahmen zur Kunden - ansprache