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spillover rents flow in the opposite direction (for a more detailed discussion see Festing et al., 2009, under review). To understand the relational rents as well as inbound and outbound spillover rents with [...] 2005; Grant, 1991). 8 While firm-internal rents may result from the shared and non-shared resources of a focal firm (Lavie, 2006: 644) in a cluster, relational rents (Dyer & Singh, 1998) result from web-specific [...] suggests inbound and outbound spillover rents as a potential consequence of opportunistic behaviour of firms in relationships with other firms. Outbound spillover rents lead to a transfer of benefits from
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Ricardian rents. The dynamic capabilities view (Teece et al., 1997) complemented these with Schumpeterian or entrepreneurial rents. Finally, the relational view added the idea of relational rents (Dyer and [...] view: Firms positioned in attractive industries are suggested to be able to generate monopolistic rents. In this context, value chain analysis highlights internal firm characteristics (Porter, 1985, p. [...] and Singh, 1998) to the strategy literature. All these rent concepts can partly explain competitive advantage generation, so that they are relevant inspiration for coming to a better understanding of business
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which are essential in lan- guage teaching. It offers an opportunity to look at a lesson from diffe- rent angles, to imagine how students could react in specific situations, even though it is not directly
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