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First encounters at work S4 Marketing & Media Management Medien- und Kommunikationsmanagement SDU:* International Strategic Marketing in B2B-Context International Marketing Fall semester SQ Research competence [...] e. Marketing & Media Management is dedicated to questions of customer communication, media planning and advertising, with a special focus on new media, against the background of a pronounced market orientation [...] Führungskräfte Methods of Analysis and Design Gruppen in Organisationen S4 Marketing & Media Management Praxisprojekt Marketing & Medienmanagement Medienökonomie: Innovative Geschäftsmodelle in Medienmärkten

Dr. Machat buchen: https://zeeg.me/drsibyllemachat Lectures No Title Type Semester 352226o BWL - Marketing Seminar Spring semester 2026 354201o KSM Project - Literasea Projekt Spring semester 2026 327320o

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• B.A. European Cultures and Society

Marketing & Media Management Practice Project Semester Winter semester Duration of module One semester Module-Nr. MIM S4 25 Type of course Elective in S4 specialization Frequency of module offer Each year [...] (typically a company or any other organization from the region) are solved within the subject areas of marketing and media management. The students adopt the role of external consultants who specify the problem

Marketing & Media Research Seminar Semester Winter semester Duration of module One semester Module-Nr. MIM S4 20 Type of course Elective in S4 specialization Frequency of module offer Each year Entry [...] carry out independent research projects of current subject areas (e.g. Virtual goods, social media marketing, etc.). A corresponding amount of lectures with regard to scientific work and, in particular, with

Management, Strategy & Organisation, Human Resource Management and Organisational Behaviour as well as Marketing & Media Management), which allows students to develop individually and professionally, based on

Spezialisierung S4: Marketing & Media Management Informationen zur Spezialisierung S4 Teaching in spring 2026 Forschungsseminar Marketing- und Medienmanagement Lecture number 22S406o Semester Spring semester

Schmelzer, M. (2007). In or Against the Market? Is Fair Trade a neoliberal solution to market failures or a practical challenge to neoliberal trade and the free market regime in general? Study written for [...] journal for and about social movements , 9(1), 327–356. Plehwe, D., & Schmelzer, M. (2015). Marketing marketization: The Power of Neoliberal Expert, Consulting, and Lobby Networks. Zeithistorische Forschu [...] 19(6), 999–1020. https://doi.org/10.1080/13507486.2012.739148 Schmelzer, M. (2010). Marketing morals, moralizing markets: Assessing the effectiveness of Fair Trade as a form of boycott. Management & Org

3 Post code / City 24943 Flensburg Institutions Name Stabsstelle Kommunikation Position Online-Marketing Management

possible, conception and implementation of an online advertizing campaign as part of the Google Online Marketing Challenge Literature: Küng, L. (2008): Strategic Management in the Media: From Theory to Prac- tice

von Chimamanda Ngozi Adichie DE Marketing im digitalen Wandel: Influencer Marketing - wirkungsvolle Marketingstrategie oder unglaubwürdiges Werbephänomen DE Marketing im Filmtourismus: Dependenz zwischen [...] von Mode und Medien - Ein interdisziplinärer Diskurs. DE Influencer Marketing: Eine neue Art der Werbung. Wie hat das Influencer Marketing den Markt beeinflusst? EN Innovative User Interfaces: Proactive Visual [...] DE Geschlechterdarstellungen in den Filmen von Federico Fellini EN Global Brands Conquering Local Markets. Intercultural Awareness of Coca Cola. DE Grenze im Roman - Ein Literaturvergleich an der nordam