International Strategic Management focuses on strategic management in the dynamic global business environment of the 21st century. Students in this course develop the ability to think strategically and better understand the interconnections between organisational structure and strategic direction in an international context.
Therefore this course provides the basic terminology and concepts in the area of International Strategic Management. Analytical tools and conceptual thinking frameworks to analyze internal firm strengths as well as external challenges are not only elaborated by examples from business practice but also applied with regard to the discussion and analysis of case studies. In the context of internationalization further the focus lies on market entry and internationalization strategies.
This module is taught in English.