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allows a full exploitation of the specific characteristics of the respective media and provides the best possible user experience. However, it is costly to produce the necessary content twice for old and [...] differentiate from each other reducing the niche overlap, every industry focusing on the segment that fits best to its respective medium. For example, with the introduction of television, newspapers shifted from [...] its advantages and its disadvantages. As the theory of organization suggests, no organization suits best in every situation; nor will the chosen form of organization be appropriate once-for-all but rather
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