/en/department-of-media-management-marketing/studies-teaching/master/marketing-media-management-practice-project
as well as to specify and structure it. The students are able to work on the problem in a science-based manner within a team, develop well-founded solutions and give any specific recommendations. The students
/en/department-of-media-management-marketing/research/projects
Media Management, there are continuously various research projects. The focus of current research is based on the Big Data phenomenon at the moment: Everybody is currently talking about Big Data as a catchword [...] 2014). In this regard, it should be noted that at first the logic of algorithms is fundamentally based on statistical assumptions and not on causal explanations (Simanowski 2014). In particular, it is [...] risk of establishing any correlations and misusing them as explanations (Mayer-Schönberger 2013). Based on the conflicting fields mentioned, there are currently two main attitudes with regard to the public
/en/department-of-media-management-marketing/scientific-qualification-work
to be submitted together with a) a current transcript of results as well as b) a curriculum vitae. Based on any existing ideas, a specific topic is developed within 4 to 6 weeks. For this purpose, a rough [...] issue, c) the selected research methodology and d) the further approach or the structure of the work. Based on these documents, registration for the Bachelor or Master thesis is made (the corresponding application
/en/department-of-human-resources-and-organization/research
The focus of the scientific research activities of the chair is in the field of behavioral science-based personnel and organizational research. They are always characterized by an interdisciplinary linking
/en/department-of-human-resources-and-organization/research/research-focuses
is central with the corporate early development from a small company to a medium-sized company. Based on a sociological understanding of the functional capability of companies the question is pursued [...] resources and competencies in a target-oriented manner and to develop successful products and services based on the latter. Corporate Governance In the course of the financial crisis, the demands placed on companies [...] geared towards sustainability and the participation of various stakeholders in company decisions. Based on a stakeholder approach, the research and work area "Corporate Governance" examines how different
/en/department-of-human-resources-and-organization/research/publications
ives Handeln, in: Stephan, M./ Kerber, W./ Kessler, T./ Lingenfelder, M. (Hrsg.): Der Competence-based View auf dem Weg zum Schlüsselparadigma in der Managementforschung, Wiesbaden, Gabler, 57-85 [Tagungsband [...] Martin, A. (2009): On the nature and relationship of routines, capabilities and knowledge: An action-based approach, Research paper presented at the 4th OLKC, International Conference on Organizational Learning
/en/department-of-human-resources-and-organization/qualification-works/bachelor-and-master-theses
cooperation - problems and possible problem-solving approaches using the case study °celseo Indicator-based personnel controlling as demographic monitoring to identify risk areas in personnel structures using [...] of the Flensburger Fahrzeugbau Gesellschaft mbH Optimization of operational procurement processes based on a process landscape analysis Organizational Anxiety company size and job satisfaction Diversity
/en/technology/study-and-teaching/studying-engineering
discipline, but on skills and knowledge in many technical disciplines. Therefore, the course of study is based on three pillars: Subject-specific theory Subject-specific practical training Teaching methodology
/en/technology/research/research-projects
hardware (Lucas-Nülle Lehr- und Messgeräte GmbH, 2008). "POWER": Expansion of the potential of web-based and hypermedia learning systems through integration of technical experiments and real objects (Volkswagen [...] experimentation hardware (Lucas-Nülle Lehr- und Messgeräte GmbH, 2005) DP automobile Development of a web-based, hypermedia training course "Modern data management in automobiles" for utilization in vocational
/en/technology/research/research-projects/techlab
students allows an intensive supervision of the school students and not least the attainment of research-based studies for our students. For regional companies and institutions there is the possibility to present