/en/department-strategic-and-international-management/theses/finished-theses
2023 Nachhaltigkeitsstrategien zur Erlangung von Wettbewerbsvorteilen: Eine fallstudienbasierte Untersuchung des deutschen Bäckereigewerbes anhand des Natural-Resource-Based View of the Firm (Master)
/en/department-of-media-management-marketing/studies-teaching/bachelor/business-administration-2-marketing
Business Administration 2: Marketing Listen Semester Winter semester Duration of module One semester Module-Nr. BIM PF 03 Type of course Compulsory Frequency of module offer Each year Entry requiremen
/en/department-of-media-management-marketing/research/publications
Publications Listen Monographs Hass, Berthold H. (2002): Geschäftsmodelle von Medienunternehmen: Ökonomische Grundlagen und Veränderungen durch neue Informations- und Kommunikationstechnik , Wiesbaden
/en/iim/institute/research-foci/danish-german-working-paper-series/research-paper-5
Beckmann, O. & Royer, S.: Business Models and Impact of Different Market Contexts: Towards an analytical framework for researchers and practitioners, 2016 Listen [PDF - Download] The focus of this res
/en/ksm/concerning-internships
Concerning Internships Listen Registration of Internships Studierende absolvieren im Laufe ihres Studiums entweder zwei kleine Praktika (je 180h), davon mindestens eines im Ausland, oder ein großes Pr
/en/iim/study-programs/courses-of-study/ma-international-management-studies-bwl
"Das Studium zeichnet sich zum einen durch die int… Profile Structure, organization and contents of the study program Listen Structure and content The master's program builds on the basic business and
/en/department-of-media-management-marketing/studies-teaching/master/marketing-media-management-practice-project
Marketing & Media Management Practice Project Listen Semester Winter semester Duration of module One semester Module-Nr. MIM S4 25 Type of course Elective in S4 specialization Frequency of module offe
/en/studium-lehre/studienangebot/management/ma-international-management-studies-bwl
Master of Arts International Management Studies - BWL Listen Overview & Profile General Information Degree Master of Arts (M.A.) / Cand. Merc. Int. (Danish degree) Duration 4 Semesters Type of program
/en/department-of-media-management-marketing/studies-teaching/master/marketing-media-research-seminar
Marketing & Media Research Seminar Listen Semester Winter semester Duration of module One semester Module-Nr. MIM S4 20 Type of course Elective in S4 specialization Frequency of module offer Each year
/en/cpe/research/previous-projects
Previous projects Listen Project Cluster of Excellence (2015 - 2017) Project Cluster of Excellence (2015 - 2017) Prof. Dr. Ulrich Glassmann This project focuses on the question: What influence does th