/en/department-of-media-management-marketing/research/publications
Gianfranco / Hass, Berthold H. / Kilian, Thomas (Hrsg., 2011): Web 2.0: Neue Perspektiven für Marketing und Medien , 2. Aufl., Berlin et al. (Springer), 2011 [Inhaltsverzeichnis: PDF ; Vorwort: PDF ] [...] Berthold H. / Walsh, Gianfranco / Kilian, Thomas (Hrsg., 2008): Web 2.0: Neue Perspektiven für Marketing und Medien , Berlin et al. (Springer), 2008 [Inhaltsverzeichnis: PDF ; Vorwort: PDF ]. [Rezensionen: [...] ökonomie 02/2008: PDF ; Publizistik: Vierteljahreshefte für Kommunikationsforschung Juni 2008; Marketing Review St. Gallen Januar 2009]. Essays Frieling, Jens (2011): "Virtuelle Güter: Grundlagen, Eig
/en/department-of-media-management-marketing/studies-teaching/master
Teaching in spring 2024 Listen Bachelor/Master Kolloquium Lecture number 22PF21k Semester Spring semester 2024 Type Kolloquium Maximum number of participants 20 Events Day Time Recurrence Duration Roo
/en/department-of-media-management-marketing/studies-teaching/bachelor
some function-specific or industry-specific specialist knowledge. Teaching in spring 2024 BWL 2: Marketing Lecture number 22PF03k Semester Spring semester 2024 Type Prüfung Maximum number of participants
/en/department-of-media-management-marketing/research/projects
Research projects Listen At the Chair of Media Management, there are continuously various research projects. The focus of current research is based on the Big Data phenomenon at the moment: Everybody
/en/department-of-human-resources-and-organization/research/publications
kultúra megközelítései (Annäherungen an die Organisationskultur), in: Marketing & Menedzsment - The Hungarian Journal of Marketing and Management, Nr. 3, 68-76. Behrends, T. (2003): Wasch mir den Pelz
/en/department-of-media-management-marketing/who-we-are
Who we are Listen What we are doing Digitalization and networking lead to more new challenges and radical structural changes in the media industry than in virtually any other traditional sector. The o
/en/department-of-media-management-marketing/research
Research Listen Our field of research comprises all economic aspects of content production and marketing by using various media . In this context, business models as a conceptional frame of reference for [...] paid in particular to Web 2.0 and social media accompanied by any challenges with regard to the marketing of media as well as advertizing services. Apart from the media and telecommunications industry,
/en/department-of-media-management-marketing/studies-teaching
Studies & Teaching Listen The teaching portfolio of the Chair of Media Management primarily addresses students of the Bachelor degree course in International Management and students of the Master degr
/en/iim/institute/research-foci/danish-german-working-paper-series/research-paper-3-en
albeit more indirectly: Some of the stronger career effects, such as long working hours, and labour market segregation, can also reflect differences in personality traits. These might have been influenced
/en/department-of-economics-and-its-didactics/research/projects
Foundation, personal services for supporting and counseling on transitions to the labor market and within the labor market are analyzed in a comparing manner. [...] [16905] Morocco In this project promoted