fileadmin/content/abteilungen/marketing/dokumente/pdfs/intrapreneurship.pdf
Online (2007). Holtzbrinck schluckt Studentenportal studiVZ (Update), URL: http://www.heise.de/newsticker/meldung/Holtzbrinck-schluckt-Studentenportal- StudiVZ-Update-130507.html (16.09.2010). Hess, Thomas [...] CRC Hass Copyright © 2011 Journal of Media Business Studies. Berthold H. Hass, “Intrapreneurship and Corporate Venturing in the Media Business: A Theoretical Framework and Examples from the German Publishing [...] do not enhance the diversity of viewpoints (Hoag & Compaine, 2007). 48 Journal of Media Business Studies However, in a review of the literature on media entrepreneurship, Hang and Van Weezel (2007: 64)
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fileadmin/content/abteilungen/marketing/dokumente/pdfs/hoerbuecher.pdf
biographien etc. anbietet. Als durchschnittliche Startauflage für ein Hörbuch gaben im Jahr 2005 in einer Studie des Börsenvereins 78,4 % der teil- nehmenden Verlage zwischen 1.000 und 5.000 Exemplaren an, wobei
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fileadmin/content/abteilungen/marketing/dokumente/pdfs/gewissen.pdf
Option würde das Experiment für die Probanden jedoch deutlich ver- komplizieren, weshalb in dieser Studie die Indikatoren möglichst ohne Verzerrung durch strategische Überlegungen erhoben werden sollten [...] Spielen besser geeignet ist, als dies bei der Investitions- entscheidung der Fall war. Eine solche Studie könnte weitere Aufschlüsse darüber bieten, ob die verbreitete Vernachlässigung von Risikoaversion [...] Economic Psychology 11, S. 69-84 [2] COLMAN, Andrew (1982), Game Theory and Experimental Games — The Study of Strategic Interaction, Oxford, Pergamon [3] DOLBEAR, F. Trenery Jr. & LAVE, Lester B. (1966), „Risk
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fileadmin/content/institute/anglistik/dokumente/pdfs/jaekel/jakel-costellazioni-vii-lg-1-veroeffentlichungen.pdf
possible solutions. 2 Denotational Incongruencies: The general approach The general approach to the study of denotational incongruencies introduced in Jäkel (2001) combines traditional structural semantics [...] have revealed (Jäkel 2001, 2003, 2010a, 2012, 2014), such differences can be brought out best by studying the dif- ferent patterns of internal boundaries displayed by the lexical fields (A vs. B) of two [...] closer than ever to the consciousness of the language user” (Trier 1931: 10, my translation). “The study of linguistic fields should prove to be a rich source of hypotheses 70 Olaf Jäkel about human con
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fileadmin/content/institute/anglistik/dokumente/pdfs/jaekel/jaekel-2019-ace-forschungsaufgaben.pdf
Band 58). Peter Lang. Lyster, R.; Ranta, L. (1997): Corrective Feedback and Learner Uptake. In: Studies in Second Language Acquisition 19/1, S. 37-66. McCarthy, M. (19977): Discourse Analysis for Language [...] 344-369. Also reprinted in: Searle (1979), S. 1-29. Searle, J. (1979): Expression and Meaning: Studies in the Theory of Speech Acts. Cambridge University Press (1993). Seedhouse, P. (2004): The Interactional
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fileadmin/content/institute/anglistik/dokumente/downloads/jakel-costellazioni-vii-lg-1-veroeffentlichungen.pdf
fills a gap in the corpus-linguistic landscape.» (Kreyer 2011: 138, translation OJ). The following study focuses on one of the most frequent pat- terns of classroom discourse to be found across all subjects: [...] sensitive towards my own teaching. (Jil R.) These statements bear witness to the general value of studying English language lessons intensively and in detail (1) just as well as to the coo- perative aspect [...] discourse, and again weigh the advantages and disadvanta- ges. In all of this, the fact that we are studying printed transcripts instead of video-taped lessons has the effect of drawing our aention to the
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fileadmin/content/institute/anglistik/dokumente/pdfs/jaekel/jaekel-olaf-flecc-24-06-2011.pdf
discourse, and again weigh the advantages and disadvantages. In all of this, the fact that we are studying printed transcripts instead of video-taped lessons has the effect of drawing our attention to the [...] explanatory value when it comes to analysing real classroom data. E.g., one of the general results from studying the FLECC include the finding, that the canonical IRF-pattern (Sinclair & Coulthard 1992: 3; 1975:21) [...] Press, 344-369. Also reprinted in: Searle (1979), 1-29. -------- (1979) Expression and Meaning: Studies in the Theory of Speech Acts. Cambridge: Cambridge University Press (1993). Sinclair, John & Coulthard
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fileadmin/content/abteilungen/marketing/dokumente/pdfs/rezension-medienwirtschaft.pdf
vierte Teil stellt Anwendungen in den Medien in den Mittelpunkt, wobei zunächst die Ergebnisse einer Studie zur Motivation der Produktion von User Generated Content vor- gestellt werden. Praxisorientierter
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fileadmin/content/abteilungen/marketing/dokumente/pdfs/9783642137860-p1-1-.pdf
und Stella Löffler untersuchen das Konzept des viralen Marketing und präsentieren eine empirische Studie zur Frage, warum Internetuser Videos weiterleiten und damit Teil einer Marketingkampagne werden.
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fileadmin/content/institute/anglistik/dokumente/downloads/jaekel-projektarbeit-wise-2016-17.pdf
Gruyter, 33-61. --------- (2012) "'No, they can't' ... translate President Obama into German: A case study in critical cognitive linguistics", in: Alina Kwiatkowska (ed.) Texts and Minds: Papers in Cognitive [...] John Benjamins, 336-363. Jeffries, Lesley (1998) Meaning in English: An Introduction to Language Study. Houndmills, Basingstoke/London: Macmillan. Kövecses, Zoltan (2002) Metaphor: A Practical Introduction [...] Welte, Werner (1993) Englische Semantik. Frankfurt a.M. etc.: Peter Lang. Yule, George (2010 4 ) The Study of Language. Cambridge/New York: Cambridge University Press. WS 2016/17, P Olaf Jäkel Interdisziplinäre
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