/en/department-of-media-management-marketing/research/publications
Framework and Two Examples from the German Publishing Industry", in: Journal of Media Business Studies 8 (1), 2011, S. 47-68 [ PDF ]. Cyganski, Petra / Hass, Berthold H. (2011): " Potenziale sozialer
/en/department-of-media-management-marketing/studies-teaching/master/marketing-media-management-practice-project
Teaching language German or english Total workload and structure (e.g. self-study + contact time) 150 h: 30 h contact time, 120 h self-study Semester hours per week 2 hours Emphasis of the grade for the final
/en/department-of-media-management-marketing/studies-teaching/master/corporate-communications
Hass Teaching language German Total workload and structure (e.g. self-study + contact time) 150 h: 90 h contact time, 60 h self-study Semester hours per week 3 hours Emphasis of the grade for the final grade
/en/department-of-media-management-marketing/studies-teaching/master/entertainment-law
Götz Teaching language German Total workload and structure (e.g. self-study + contact time) 150 h: 90 h contact time, 60 h self-study Semester hours per week 3 hours Emphasis of the grade for the final grade
/en/department-of-media-management-marketing/studies-teaching/master/marketing-media-research-seminar
Teaching language German or english Total workload and structure (e.g. self-study + contact time) 150 h: 60 h contact time, 90 h self-study Semester hours per week 2 hours Emphasis of the grade for the final grade
/en/department-of-media-management-marketing/studies-teaching/master/media-communication-management
language German or english Total workload and structure (e.g. self-study + contact time) 300 h: 150 h contact time, 150 h self-study Semester hours per week 3 hours lecture + 2 hours tutorial Emphasis
/en/department-of-media-management-marketing/studies-teaching/master/s4-specialization
scientific work as well as practical application in any specific problem situations likewise. Thus, the study program can be subdivided into three fields: Basic marketing knowledge is imparted in the teaching [...] Management, Media Economics as well as Entertainment Law. Moreover, upon consultation, courses from the study program "Culture Language Media" can also be considered. The Marketing and Media research seminar
/en/department-of-media-management-marketing/studies-teaching/bachelor/international-media-management
language German or english Total workload and structure (e.g. self-study + contact time) 150 h: 45 h contact time(Lecture/Tutorial), 105 h self-study (Reading about the lecture and follow-up of the teaching session [...] 1-hour tutorial Examination achievements Written examination as 60-minute examination (3/5) and study-related team work (2/5) (5 CPs in total) Specific features Individual field visits and guest lectures
/en/department-of-media-management-marketing/studies-teaching/bachelor/business-administration-2-marketing
German or english Total workload and structure (e.g. self-study + contact time) 150 h: 45 h contact time (Lecture/Tutorial), 105 h self-study (Reading about the lecture and follow-up of the teaching session [...] Gianfranco / Klee, Alexander / Kilian, Thomas (2009): Marketing: Eine Einführung auf Grundlage von Case Studies, Dordrecht et al. (Springer), 2009.
/en/department-of-media-management-marketing/studies-teaching
degree course in International Management Studies. Courses Bachelor degree program: International Management Master degree program: International Management Studies [...] Studies & Teaching Listen The teaching portfolio of the Chair of Media Management primarily addresses students of the Bachelor degree course in International Management and students of the Master degree