fileadmin/content/abteilungen/marketing/dokumente/pdfs/9783540737001-c1-1-.pdf
und Stella Löffler untersuchen das Konzept des vira- len Marketing und präsentieren eine empirische Studie zur Frage, warum Internetuser Videos weiterleiten und damit Teil einer Marketingkampagne werden.
-
File type
- application/pdf
-
Referenced at
-
fileadmin/content/abteilungen/marketing/dokumente/pdfs/targeting.pdf
Werbeanzeigen (Paid Search) in einer kommerziellen Suchmaschine führen die Autoren eine empirische Studie durch. Dabei evaluieren sie, inwiefern das BrowsingVerhal ten (angeklickte Suchergebnisse) und [...] gen, persönlichkeitsbezogenen Präferenzen. Im Hinblick auf Granularität der Clusterung kommt die Studie zu dem erwarteten Ergebnis, dass die CTR umso mehr ansteigt, je feiner man die Nutzer in einzelne [...] 2003. Jaworska, J. / Sydow, M. (2008): Behavioral Targeting in OnLine Adverti sing: An Empirical Study. In: Bailey, J. / Maier, D. / Schewe, K.D. / Thal heim, B. / Wang, X. S. (Hrsg.) (2008), Web Information
-
File type
- application/pdf
-
Referenced at
-
fileadmin/content/abteilungen/marketing/dokumente/pdfs/intrapreneurship.pdf
Online (2007). Holtzbrinck schluckt Studentenportal studiVZ (Update), URL: http://www.heise.de/newsticker/meldung/Holtzbrinck-schluckt-Studentenportal- StudiVZ-Update-130507.html (16.09.2010). Hess, Thomas [...] CRC Hass Copyright © 2011 Journal of Media Business Studies. Berthold H. Hass, “Intrapreneurship and Corporate Venturing in the Media Business: A Theoretical Framework and Examples from the German Publishing [...] do not enhance the diversity of viewpoints (Hoag & Compaine, 2007). 48 Journal of Media Business Studies However, in a review of the literature on media entrepreneurship, Hang and Van Weezel (2007: 64)
-
File type
- application/pdf
-
Referenced at
-
fileadmin/content/abteilungen/marketing/dokumente/pdfs/rezension-medienwirtschaft.pdf
vierte Teil stellt Anwendungen in den Medien in den Mittelpunkt, wobei zunächst die Ergebnisse einer Studie zur Motivation der Produktion von User Generated Content vor- gestellt werden. Praxisorientierter
-
File type
- application/pdf
-
Referenced at
-
fileadmin/content/abteilungen/marketing/dokumente/pdfs/hoerbuecher.pdf
biographien etc. anbietet. Als durchschnittliche Startauflage für ein Hörbuch gaben im Jahr 2005 in einer Studie des Börsenvereins 78,4 % der teil- nehmenden Verlage zwischen 1.000 und 5.000 Exemplaren an, wobei
-
File type
- application/pdf
-
Referenced at
-
/en/department-of-international-and-institutional-economics/about-us/profile
programs, but also welcomes interested students from other educations (such as the M.A. in European Studies). We offer courses in the basics of microeconomics and macroeconomics, as well as specialized training
/en/sozial-und-bildungsoekonomik/who-we-are
on a national and international level. Thematically, it incorporates events and courses for those studying in the IIM and the educational sciences. In accordance with the duality, the courses’ perspectives
/en/zimt/services/services-for-students/studiport-his-lsf
through the structure of your study program until you reach the desired exam. When registering for examinations, please note the dates and times set by the regulations of your study program. FAQ The FAQ are
http://www.europeanstudies.info/why-study-ma-eus/faculty-staff/dr-tove-malloy
2011-15 External Lecturer, Master in European Studies, University of Flensburg, Schleswig-Holstein, Germany 2010-13 External Lecturer, Bachelor in European Studies, University of Southern Denmark, Sønderborg [...] (eds) (2016 ). Language Rights . London/New York: Routledge. Series Critical Concepts in Language Studies. Vol. 4, pp. 84-91 "Introduction" in Malloy and Palermo (eds.), Minority Accommodation through T [...] Role of National Minorities in Building Capacity of Cross-Border Regions" in Regional and Federal Studies , Vol. 20, No. 3 (July 2010), pp. 335-352 "Co-nationhood and co-nationship: A research framework
http://www.science-story-telling.eu/en/stories/by-nos-feature/creative
cause of the scurvy by employing a highly systematic approach: a comparative, experimentally-based study on his patients. More details can be found in the narration Lind and scurvy The Bavarian War Secretary