Specialization S4: Marketing & Media Management


The spezialisation Marketing & Media Management focuses, against the background of a string market orientation, issues of customer communications, media planning and advertising, woth particular focus on new media.

Competences and Fields of Activity

By linking media and marketing knowledge, the focus is preparing for various tasks in the marketing and media sector. The spectrum includes all actors that are typically involved in marketing processes:

Advertising companies as a source of demand for communications services, media companies as a provider of cutomer contacts as well as advertising and media agencies as intermediaries and consultants.

Module Overview

  • Medien- und Kommunikationsmanagement (10 CP)
  • Unternehmenskommunikation (5 CP)
  • Medienrecht (5 CP)
  • Marketing and Media Ethics (5 CP)
  • Forschungsseminar Marketing und Medien (5 CP)
  • Marketing (5 CP)
  • Medienmanagement (5 CP)
  • Praxisprojekz Medienmanagement und Marketing (5 CP)

Eligible courses of the Master's programme Kultur Sprache Medien of the Europa Universität Flensburg (takes place in Flensburg)

  • Medienwissenschaft (5 CP)
  • Kulturwissenschaft (5 CP)

Eligible courses of the Master's programme Cand. merc. int. of the Syddansk Universitet (takes place in Sønderburg/DK, tuition for Non-EU-Citizens )

  • Strategic Marketing (5 CP)
  • International Marketing (5 CP)
  • Business Marketing (5 CP)
  • Consumer Marketing/Behaviour (5 CP)