Marketing & Media Research Seminar
|Duration of module||One semester|
|Module-Nr.||MIM S4 20|
|Type of course||Elective in S4 specialization|
|Frequency of module offer||Each year|
|Responsible||Prof. Dr. Berthold H. Hass|
|University teacher||Prof. Dr. Berthold H. Hass|
|Teaching language||German or english|
|Total workload and structure|
(e.g. self-study + contact time)
|150 h: 60 h contact time, 90 h self-study|
|Semester hours per week||2 hours|
|Emphasis of the grade for the final grade||5/120|
Qualification objectives of the module:
- The students should be able to find and organize a research topic within a given range of topics.
- They are expected to compile the relevant literature and scientifically edit the latter.
- They should be able to collect data by using qualitative methods and to analyze the latter with regard to the research question.
As part of the module, the students carry out independent research projects of current subject areas (e.g. Virtual goods, social media marketing, etc.). A corresponding amount of lectures with regard to scientific work and, in particular, with regard to the collection and analysis of qualitative data helps enabling the students to independently conduct interviews and to analyze the latter. With this in mind, the module not least offers a good preparation for the Master thesis.
Teaching and learning methods of the module:
Seminar with an integrated amount of lectures on scientific methods
Seminar paper and presentation (5 CPs in total)
Interviews with experts from the field or users