International Media Management
Qualification objectives of the module
The students are familiar with basic questions and problem areas with regard to the media management. They know any characteristics of media products and specifics of new media. They can analyze exemplary segments of the media industry and develop independent solutions for any selected media management problems and, in particular, even within the international field.
Module contents
- Introduction
- Specific features of media products
- Corporate and competitive strategies
- Advertizing
- TV market
- Film industry
- Newspaper and magazine market
- New media and network effects
Teaching and learning methods of the module
2-hour lecture, 1-hour tutorial
Examination achievements
Written examination as 60-minute examination (3/5) and study-related team work (2/5) (5 CPs in total)
Specific features
Individual field visits and guest lectures
Literature:
Albarran, Alan B. (2010): The Media Economy, New York & London (Routledge).
Doyle, Gillian (2010): Understanding Media Economics, Los Angeles et al. (Sage).