International Media Management

SemesterWinter semester
Duration of moduleOne semester
Module-Nr.BIM W1 22
Type of courseElective
Frequency of module offerEach year
Entry requirementsNone
CourseBA International Management, MA Culture-Language-Media
ResponsibleProf. Dr. Berthold H. Hass
University teacherProf. Dr. Berthold H. Hass
Teaching languageGerman or english
Total workload and structure
(e.g. self-study + contact time)
150 h: 45 h contact time(Lecture/Tutorial), 105 h self-study (Reading about the lecture and follow-up of the teaching session, preparing exercises as well as written examination preparation)
Semester hours per week2 hours lecture + 1 hour tutorial
Emphasis of the grade for the final grade5/180

Qualification objectives of the module

The students are familiar with basic questions and problem areas with regard to the media management. They know any characteristics of media products and specifics of new media. They can analyze exemplary segments of the media industry and develop independent solutions for any selected media management problems and, in particular, even within the international field.

Module contents

  • Introduction
  • Specific features of media products
  • Corporate and competitive strategies
  • Advertizing
  • TV market
  • Film industry
  • Newspaper and magazine market
  • New media and network effects

Teaching and learning methods of the module

2-hour lecture, 1-hour tutorial

Examination achievements

Written examination as 60-minute examination (3/5) and study-related team work (2/5) (5 CPs in total)

Specific features

Individual field visits and guest lectures


Albarran, Alan B. (2010): The Media Economy, New York & London (Routledge).

Doyle, Gillian (2010): Understanding Media Economics, Los Angeles et al. (Sage).