The students are familiar with basic questions and problem areas with regard to the media management. They know any characteristics of media products and specifics of new media. They can analyze exemplary segments of the media industry and develop independent solutions for any selected media management problems and, in particular, even within the international field.
- Specific features of media products
- Corporate and competitive strategies
- TV market
- Film industry
- Newspaper and magazine market
- New media and network effects
Written examination as 60-minute examination (3/5) and study-related team work (2/5) (5 CPs in total)