International Media Management

Listen

Semester	Winter semester
Duration of module	One semester
Module-Nr.	BIM W1 22
Type of course	Elective
Frequency of module offer	Each year
Entry requirements	None
Course	BA International Management, MA Culture-Language-Media
Responsible	Prof. Dr. Berthold H. Hass
University teacher	Prof. Dr. Berthold H. Hass
Teaching language	German or english
Total workload and structure (e.g. self-study + contact time)	150 h: 45 h contact time(Lecture/Tutorial), 105 h self-study (Reading about the lecture and follow-up of the teaching session, preparing exercises as well as written examination preparation)
Semester hours per week	2 hours lecture + 1 hour tutorial
Emphasis of the grade for the final grade	5/180

Qualification objectives of the module

The students are familiar with basic questions and problem areas with regard to the media management. They know any characteristics of media products and specifics of new media. They can analyze exemplary segments of the media industry and develop independent solutions for any selected media management problems and, in particular, even within the international field.

Module contents

Introduction
Specific features of media products
Corporate and competitive strategies
Advertizing
TV market
Film industry
Newspaper and magazine market
New media and network effects

Teaching and learning methods of the module

2-hour lecture, 1-hour tutorial

Examination achievements

Written examination as 60-minute examination (3/5) and study-related team work (2/5) (5 CPs in total)

Specific features

Individual field visits and guest lectures

Literature:

Albarran, Alan B. (2010): The Media Economy, New York & London (Routledge).

Doyle, Gillian (2010): Understanding Media Economics, Los Angeles et al. (Sage).