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project. 1 General Part 1.1 Information regarding the interview partner 1.1.1 Please describe shortly your career development in general as well as with regard to your position within the firm. 1.1.2 How [...] activity? 1.2 Information regarding the firm 1.2.1 Which legal form does the company have? 1.2.2 When was the business founded? 1.2.3 Please describe shortly the history of the business development. 1.2.4 Are [...] yes: how many and where? 1.2.5 Were there more places of business? Why were they closed? 1.2.6 What do you produce? 1.2.7 Which goods are traded (e.g. luxury goods, commodities)? 1.2.8 Were there other products
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untergliedert: Grundlagen, Instrumente, Anwendungen im Marketing und Anwendungen in den Medien. Teil 1 widmet sich den Grundlagen von Web 2.0. Thomas Kilian, Bert- hold H. Hass und Gianfranco Walsh analysieren [...] August 2007 Berthold H. Hass, Gianfranco Walsh und Thomas Kilian http://www.springer.com/978-3-540-73700-1
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der Herausgeber............................................................................ V Teil 1: Grundlagen Grundlagen des Web 2.0................................................................. [...] .......................................................339 http://www.springer.com/978-3-540-73700-1